I liked the Jay Leno Super Bowl ad best .. despite its absence of any cool computer gfx (.. perhaps because of).
It was short (20 secs), scoring points for brevity, while featuring a classic car with a classic song. Very retro.
The setting allowed me to reminisce about trips I've made up the California coast (usually to Big Sur .. where Deetjen's is the place to stay).
Most impressive was that Jay conveyed his message without using any dialogue whatsoever (his stock-in-trade). Effective communication with images-alone is more difficult than it looks.
Jay, come get me next time you decide to cruise up the coast.
